This type of environment requires a certain level of flexibility as visual merchandising displays and graphic advertisements are required to be frequently altered to cater to the required aesthetics of different films and product releases. The maintenance of these high level fixtures can often incur vast disruptions and costs to any cinema.
The installation of raise and lower technology within a cinema foyer removes future costs, risks and disruptions. At the touch of a button a large back drop graphic can be safely replaced or a blown bulb can be quickly replaced at ground level.
